Person
BONERA Michelle
Docenti di ruolo di IIa fascia
Course Catalogue:
Expertise: Tourism Marketing, Green consumer behaviour, Online consumer behaviour,
Communications
Curriculum Vitae
- 22/12 / 2017- TODAY Associate Professor 13 / B2 sector, scientific sector SECS-P / 08 - Economics and business management, seniority of the role - 22/12/2017; University of Brescia; department of Economics and Management.
- PhD in "Business Economics" at the University of Brescia, Brescia. Coordinator Prof. A. Canziani. Thesis title "The market of advertising concessionaires", Academic Year 2002/2003.
- Winner of the comparative evaluation for the coverage of n. 1 university researcher positions for the disciplinary scientific sector n. SECS-P / 08 - Economics and Business Management at the Faculty of Economics of the University of Brescia, banned with D.R. 1445 of 13.7.2005 the notice of which was published on the G.U. n. 58 of 22.7.2005.
- AA. 2015-2016 / today - Member of the International Commission of the Department of Economics and Management of the University of Brescia - Departmental Council for International Relations.
- AA. 2013-2014 / today - Advisor/ tutor of the Master's Degree in Management for the course in International Business and Marketing.
- Member and co-Founder of the Brixia Accesibility Lab – Accessibility to Cultural Heritage and Wellness, interdepartmental research laboratory set up at the Department of Civil Engineering, Architecture, Territory, Environment and Mathematics, University of Brescia.
- from A.A. 2016-2017 - today - University Representative in the "Italian Institute for the New Technologies for the Made in Italy Machina Lonati" (verb 3/2017 Council of the Department of Economics and Management).
She is the author of numerous national and international publications in the areas of Internet marketing, tourism marketing, marketing communication, green consumer behavior.
- PhD in "Business Economics" at the University of Brescia, Brescia. Coordinator Prof. A. Canziani. Thesis title "The market of advertising concessionaires", Academic Year 2002/2003.
- Winner of the comparative evaluation for the coverage of n. 1 university researcher positions for the disciplinary scientific sector n. SECS-P / 08 - Economics and Business Management at the Faculty of Economics of the University of Brescia, banned with D.R. 1445 of 13.7.2005 the notice of which was published on the G.U. n. 58 of 22.7.2005.
- AA. 2015-2016 / today - Member of the International Commission of the Department of Economics and Management of the University of Brescia - Departmental Council for International Relations.
- AA. 2013-2014 / today - Advisor/ tutor of the Master's Degree in Management for the course in International Business and Marketing.
- Member and co-Founder of the Brixia Accesibility Lab – Accessibility to Cultural Heritage and Wellness, interdepartmental research laboratory set up at the Department of Civil Engineering, Architecture, Territory, Environment and Mathematics, University of Brescia.
- from A.A. 2016-2017 - today - University Representative in the "Italian Institute for the New Technologies for the Made in Italy Machina Lonati" (verb 3/2017 Council of the Department of Economics and Management).
She is the author of numerous national and international publications in the areas of Internet marketing, tourism marketing, marketing communication, green consumer behavior.
Collaborates with
Other research activities
No Results Found
Publications (76)
Awards and honors
Best Paper Award SIM Conference 2017 - sezione "Sustainability Marketing",
conferred by Società Italiana di Marketing - 2016
No Results Found
Third Mission (2)
Attività di coinvolgimento e interazione con il mondo della scuola (Relatore/Relatrice)
- Percorso di formazione iniziale dei docenti delle scuole secondarie di primo e secondo grado - classe A-45 Scienze economico-aziendali - A.A. 2024-25
Università degli Studi di Bergamo - Università degli Studi di Brescia (per la classe A-45) (12/04/2025 - 31/12/2026) 20250412
Department of Economics and Management
Attività di coinvolgimento e interazione con il mondo della scuola (Relatore/Relatrice)
- Percorso di formazione iniziale dei docenti delle scuole secondarie di primo e secondo grado - classe A-45 Scienze economico-aziendali
Università degli Studi di Bergamo - Università degli Studi di Brescia (per la classe A-45) (31/05/2024 - 19/01/2025) 20240531
Department of Economics and Management
No Results Found