Pricing policies and value for the customer: evidences from household appliance sector
Conference Paper
Publication Date:
2011
CRIS type:
4.1 Contributo in Atti di convegno
Keywords:
Pricing; value for the customer; conjoint analysis; durable consumer goods; multi-attributes products
List of contributors:
Codini, Anna Paola; Saccani, Nicola; Sicco, Alessandro
Book title:
Proceedings of 10th International Marketing Trends Conference