Luxury Branding in Sport: The Evolution of Louis Vuitton’s America’s Cup Sponsorship

Chapter
Publication Date:
2025
CRIS type:
2.1 Contributo in volume (Capitolo o Saggio)
List of contributors:
Authors of the University:
Handle:
https://iris.unibs.it/handle/11379/632735
Book title:
The Evolution of Luxury Brands, Volume I. Industries and Markets