Intellectual Property for Managers. Law, Practice and Strategy

This book provides an introduction to intellectual property particularly suitable for students, professionals and entrepreneurs without a previous exposure to fundamentals of law. It purports to connect, in an authentic transdisciplinary perspective, the laws of patents, trademarks, copyright and trade secrets with the notion of competitive advantage and with the dynamic dimension of exclusive rights inside any business and research organization. Written for students, the book adopts a plain language and an unconventional view of intellectual property, where notions of economic analysis of law shed light on the incentive system for innovators and creators and offer insights in a managerial perspective for generation and use of intellectual property rights.