A data envelopment analysis approach for assessing the efficiency of sub-sectors of creative industry: A case study of batik enterprises from Semarang, Indonesia

The creative industry (CI) is considered to promote human development while promoting the economic growth. It maintains and protects historical and cultural heritage, improve cultural capital, and foster communities as well as individual creativity. Although there is widespread classification of the CI, the Ministry of Tourism of Indonesia has classified CI into 16 sub-sectors, i.e., (1) advertising, (2) architecture, (3) interior design, (4) product design, (5) craft, (6) visual communication design, (7) fashion, (8) film, animation, and video (9) photography, (10) application and game developers, (11) music, (12) performing arts, (13) publishing, (14) fine arts (15) TV and radio (broadcasting), and (16) gastronomy/culinary. The creative industry is an industry that originates from the use of creativity, skills and individual talents to create prosperity and employment by generating and exploiting the individual's creative and creative power. Batik industry is one of Creative Industry in Indonesia which plays an important role in the economic development. However, the Batik are facing difficulties in many areas, especially in spending their scarce resources efficiently. A case study to assess the efficiency of the Batik enterprises has been conducted by applying the data envelopment analysis in Semarang, Indonesia. The results show that from ten assigned Batik enterprises, there are nine enterprises' that are considered efficient, while the rest are regarded as inefficient. This research is expected to give some advantages to the Batik enterprises' regarding how to use their limited resources in an efficient way.