Customer-based view

Libro
Data di Pubblicazione:
2019
Abstract:
The book deepens the role of marketing in the creation of company value. Upon illustrating the fundamental strategies to improve marketing perfomance, it examines the links among customer value, customer satisfaction and customer relations.
Tipologia CRIS:
3.1 Monografia o trattato scientifico
Keywords:
Marketing, customer value, customer satisfaction
Elenco autori:
Autori di Ateneo:
Link alla scheda completa:
https://iris.unibs.it/handle/11379/525844