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International Marketing and the Country of Origin Effect. The Global Impact of Made in Italy
Edited Book
Publication Date:
2012
CRIS type:
7.1 Curatela
Keywords:
International Marketing; Country of Origin Effect; Made in Italy
List of contributors:
Bertoli, Giuseppe; Resciniti, R.
Authors of the University:
BERTOLI Giuseppe
Handle:
https://iris.unibs.it/handle/11379/175701
