When the Family Travels Abroad. Decision-Making and Practices of International Expansion of a Swiss Family Business in the 19th Century

The chapter presents the process of decision-making and the practice of international expansion of a family business in the nineteenth century. The Swiss family business Legler moved to the area near Bergamo, Italy, in 1875, and expanded its operation over multiple generations. This chapter explores the cognitive dimension of the internationalisation process, how culture and family ties are used to understand risk and opportunities, and how a family business interprets push and pull factors under the lens of cultural self-representation and meaning creation. The historical analysis shows the importance of economic, cultural, and family-driven factors in the process of decision-making and in the practice of going abroad and making internationalisation successful and long-lasting.