Data Structure for Cultural Heritage. Paintings from BIM to Social Media AR

This paper focuses on a process to communicate and enhance cultural heritage value. In this context, one of the main challenges is to combine its value with digital strategies and methods without losing information and increasing communication and public-private involvement. The paper proposes a methodology that uses BIM (Building Information Modeling) and CDE (Common Data Environment) concepts to build and organize information of paintings through connected databases, typically pro-duced by multiple actors. A case study in San Nicolò in Carpi verifies its application. An Instagram pro-file has been created transferring data from BIM models to Spark AR Studio to demonstrate a meth-od that creates an Augmented Reality application for cultural heritage, without the need of coding.