A Proposed Benchmark Analysis of the Connection Between Wine Production and Destination Perception

Chapter
Publication Date:
2016
CRIS type:
2.1 Contributo in volume (Capitolo o Saggio)
List of contributors:
Authors of the University:
Handle:
https://iris.unibs.it/handle/11379/552864
Book title:
Handbook of Research on Retailing Techniques for Optimal Consumer Engagement and Experiences
Published in:
DEVELOPMENTS IN MARKETING SCIENCE: PROCEEDINGS OF THE ACADEMY OF MARKETING SCIENCE
Series