Global Performance

Corporate performance is not an easy concept to define because it developed during the time according with external conditions and corporate approaches. Starting from Friedman (1962) who emphasized the dominance of the economic performance for shareholders to the stakeholder theory by Freeman (1984) that emphasized the corporate responsibility for all stakeholders, the ability by company to act according with different types of responsibility (legal, ethical, economic, social, environmental) was stressed. The traditional concept of performance becomes a concept of global performance that embraces different performance measures, engages stakeholders in the creation of value, and leads to a reconsideration of the traditional relations with other actors of company’s value chain and competitors. Therefore, global performance means corporate actions are not limited to business boundaries but should produce value shared with society, taking place in the social progress according with a sustainable corporate approach.