Publication Date:
2019
Abstract:
The Copan story, in its genre, is rather unique. Incepted in 1979 as a family business, in its first 40 years it grew along a path which, in reality, recounts many stories within a story. In the hope of offering food for thought for those who aim to take on entrepreneurial projects, the book expounds a different business style, which in addition to various strategies, logic, and tools which, in time, gave Copan the chance to develop and leverage on what the three leaders and many co-protagonists were able to achieve.
CRIS type:
3.1 Monografia o trattato scientifico
Keywords:
innovation; management; family business
List of contributors: