Data di Pubblicazione:
2012
Abstract:
The increasing importance of brand identity uggests a heifgtened need to create effective new brand names. This paper invstigates the use of linguistics, specifically sound symbolism and sound repetition, in order to create brand names with inherent meaning.
Tipologia CRIS:
1.1 Articolo in rivista
Elenco autori:
Bertoli, Giuseppe; Busacca, B.; Grassi, M. C.
Link alla scheda completa:
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