Entrepreneurs as strategic transformation managers: Exploring micro-foundations of digital transformation in small and medium internationalisers

This paper is set to explore the role of individual-level behaviours and actions in the digital transformation of international SMEs. This is particularly important since little is known regarding the extent to which entrepre-neurs and decision-makers manage the digitalisation process. Thus, building on the theory of planned behaviour, this research focuses on individual-level micro-foundations in the digital transformation of small and medium internationalisers. The paper benefits from a mixed-method synthesis. First, through a systematic review of literature, we identified twenty-seven factors in four inclusive categories. Then, they have been narrowed down to the top seven individual-level micro-foundations, using Intuitionistic Fuzzy Delphi based on Normalised Hamming Distance. Subsequently, Intuitionistic Fuzzy Decision-Making Trial and Evaluation Laboratory analysis is applied to disentangle the causality and effectuality as well as conceptual framework to depict their in-terrelationships. Our findings contribute to the digital transformation research by developing six prepositions that explore the relationships between SMEs' micro-foundations at the individual level.